DesignB Studios

Enhance and Accelerate

With an extensive background in web strategy and marketing, the designB team can help your organization jumpstart initiatives through a variety of successful and proven methods.

One of the best and most usefully effective methods is to build a "brand" around your organization. Brand building campaigns which are geared to increaseing brand awareness, building loyalty, and ultimately helping your organization achieve goals and objectives faster and more effectively.

In short, designB studios will leverage cutting-edge technology, together with the newest web 2.0 design and functionality to enhance your web presence, capture new audiences, and accelerate your growth - online. We monitor and measure the results of online inititiatives, and then we stategize ways to improve.

Branding Explained
Having a brand image is not a “have or have not” proposition. Everyone has one - every person and every organization. When you think of the local church on the corner, you may, for example, think, "Oh, the Lutheran church," or "Oh, the old white one." Everyone and every thing has or developes a "brand" so to speak. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself and what you think, but depending on whom you talk to, others may think it is something completely different. That’s when a brand image can help. designB studios is also a brand image company that identifies your most powerful brand image and then works to make it your only brand image... we simply do it through the fastest means available, your website. Lets say we have that same church as above, once we are done, then the brand moves to, "Oh, the one with the nice web site... you need to look at that."

Choosing the right brand name is very important as well. Your corporate branding and product branding all hinge not just on brand design, but also on brand naming. Names or words have the ability to move people. Brand name development is just one more facet of quality brand marketing. But you are probably not going to change the name of your organization, but we can create a tag line which will enhance the brand we are creating.

The phrase “brand image” gained notoriety when sales patterns began to show that feelings and visuals associated with brands were powerful motivators to purchase products. It isn’t just products that consumers buy. It’s their associated personalities and values. People like people who are like them and value the things they value. The same goes for brands. People will buy products or services whose brands represent things they value and like, whether it’s fun, power, money, intelligence or numerous other qualities. Sometimes, a brand can be powerfully focused when it’s associated with an actual person who has the same type of attributes with which a company is trying to brand a product, such as, for instance, Chunky Soup and Philadelphia Eagles quarterback Donovan McNabb: hearty, strong and reliable.

Great brand images are instant, positive and unique among competitors. Brand images can be reinforced through such vehicles as packaging, ads, promotions, customer service and word-of-mouth.

Good brand images are easy to see. Volvo is a good one. Immediately you think “safety.” That’s a brand image. A weak brand image, on the other hand, elicits a slower and less certain reaction. What does GM stand for? Who knows... they branded themselves and with the quality of cars over the years had to rethink their brand so people would not think of GM and Poor Quality in the same thought. But GM has a few strong sub-brands. Everyone knows what a Corvette is about…HIGH-SPEED FUN! So branding does work whether a small corner church or a large company.

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people’s heads and is defined by brand advertising and all of that person’s contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.