DesignB Studios

Web Design Complications

Posted by Brian on 20 May 2008 | 1 Comments

Tags: Web Design, SEO

Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, confusing. clustered or too busy, you may not keep your web audience attentive, thus preventing a fair opportunity for strategically placed calls to action. In short you may be depriving your site the ability to be appealing, interactive or profitable.

The readability of your web pages influences your calls to action!

Less Is Typically More

Many websites use technical language that is very difficult to understand for the average web surfer. In addition, some webmasters like long and complicated sentences.

Long and complicated sentences are not a sign of professionalism. They just show that the author of the sentences doesn't care about the readers.

The more complicated the text on your web pages, the more likely it is that a web surfer leaves your website. Web surfers are impatient people. If they have to labor to understand your web pages, web surfers will go away to find an easier site than yours.

How to check the readability of your web pages

1. There is an official standard that you can use to specify the readability of your web pages. The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content.

   
   

2. Higher scores indicate that the text is easier to read, and lower numbers mark harder-to-read texts.

   
   

3. designB can check the readability of your web pages. In addition to many other factors, designB can calculate both the Flesch Reading Ease Score and the Flesch-Kincaid Grade Level.

   
   

4. A high Reading Easy Score means that a text is easy to understand. The Grade Level shows the number of years of education that are required to understand the text.

   
   Make sure that your web pages are easy to understand and do not require too much work from your website visitors

   
   Make it easy to understand your web pages, make it easy to navigate them, make it easy to buy on your website. The easier your website is to use, the more you will sell.